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Gwenne Wilcox, Principle Rock Paper Scissors Branding
Our democracy of design approach combines compelling creative solutions and brand story to magnetize traffic and fuel customer engagement. By delivering intentional, repeatable and positive customer experiences, we drive brand loyalty, higher conversion, and viral expansion.

We make you big and shiny!

Gwenne Wilcox, Principal Brandthropologist

An international award-winning Executive Creative Director, Gwenne Wilcox has over 25 years of experience in branding and marketing. Her branding solutions have helped launch pioneers such as Stuart Weitzman to prominence in the footwear industry and Dr. David Smith to achieve his dream of eradicating childhood bacterial meningitis (HiB) in the United States.

Wilcox’s immersion into understanding the inherent value of a brand from the customer’s perspective results in compelling stories that encourage consumers to be your brand champions.

Wilcox loves a good story.

A good brand story, however, is even better.


Early Career 
Immediately after graduating from the prestigious Art Center College of Design, in Pasadena, California, Gwenne headed for New York City. Her first employer, Donovan and Green (2014 AIGA Medalists), entrusted her with spearheading a content marketing campaign for the American Express Platinum Card. She was the youngest art director to design a permanent installation at Herman Miller’s corporate headquarters Pavillion exhibition gallery in Zeeland, Michigan. Wilcox designed the opening presentation for the premier AIGA International Design Conference in Boston.

Wilcox’s award-winning identity and package design for Stuart Weitzman Shoes not only helped launch a million-dollar brand for Weitzman, but also established her own independent design business in New York City, just three years after graduating from the prestigious Art Center College of Design, in Pasadena, California. She quickly earned clients such as Newsweek International Magazine, Gianni Versace, De Beers Diamonds, Corry Jamestown Furniture, Praxis Biologics (originator of the HIB vaccine), garnering numerous design awards. Wilcox also worked for a number of advertising agencies. In San Francisco, she had the pleasure of working for advertising legend Hal Riney, and her collaboration on the Royal Viking Cruise Lines and Nature Company accounts at Goodby Silverstein & Partners’ ads won national recognition.

In 1993, Wilcox was one of three creative team members that launched WongDoody Advertising. Her sales brochure design for K2 Skis helped land WongDoody’s first account. In 2004, she was recruited by Harry & David and became Vice President and Creative Director of Retail and B2B before her departure in 2011.