Gwenne Wilcox, Principal Brandthropologist
Wilcox headed for New York City immediately after graduating from the prestigious Art Center College of Design, in Pasadena, California. Her first employer, Donovan and Green (2014 AIGA Medalists), assigned her to large clients such as American Express Platinum Card, Maharam, and Lee’s Carpets. She was the youngest team member selected to design a permanent installation at Herman Miller’s Pavillion exhibition gallery at their corporate headquarters in Zeeland, Michigan. She was also assigned to work on the “Hollywood” exhibit and the opening presentation of the first AIGA International Design Conference in Boston.
Wilcox’s logo and shoe box design for Stuart Weitzman not only helped launch a million dollar brand for Weitzman, but also established her own independent design business, MDI Design. She quickly earned clients such as Newsweek Magazine, Gianni Versace, De Beers Diamonds (in association with NW Ayer), Corry Jamestown Furniture, Praxis Biologics (originator of the HIB vaccine) and JM Lynne fabrics, garnering numerous design awards. Wilcox was recruited by advertising legend Hal Riney, in San Francisco. Her map illustrations for Goodby Silverstein & Partners’ Royal Viking Cruise Lines and collaboration on the Nature Company ads won national recognition.
In 1993, Wilcox’s marketing design for K2 Skis helped launch WongDoody Advertising with then-husband Tracy Wong. In 2004, she was recruited by Harry & David as Executive Art Director for the brand’s Retail, B2B, Wholesale, and Corporate Divisions, overseeing the creative for all customer touch points, including all POS for 140 stores, nationwide. Wilcox departed Harry & David in 2010, having earned the title of Vice President.
Wilcox loves a good story. A good brand story, however, is even better.