Your brand is not what you think it is. It’s what they think it is.
We tell extraordinary stories about ordinary people who happen to have extraordinary ideas.
Consumers identify with brands that reflect aspects of their lives. Then they reward you with their loyalty.
Brandography establishes the narrative of your brand’s origin. That narrative is an account of your brand from its humble beginnings and limited resources to its ultimate launch, intended to engage your audience and build a following. Consumers always reward a compelling story with their brand loyalty.
Story + engagement = loyalty.
Consumers react positively to a brand when it reflects aspects of their own lives, particularly brands that succeed through passion and determination, despite the odds. That’s a brand worth championing. We help our clients identify which aspects consumers will most likely embrace. It’s what we call brandthropology and is the basis of how we approach your brand’s marketing strategy.
There is a mythconception that a brand cannot be fun, have a sense of humor or even a particular style. Brand strategy is typically estranged from creativity. At RPS Branding, we unite them. We are adept at identifying just the right descriptors, evoking a particular imagery and literacy from which we create a charismatic brand. Adopt an attitude. A voice. It may seem farcical. It’s really brandmagical.
BRAND MAGIC SOLUTIONS
Salt Fanatics Who Believe in Magic.
Women’s Shoes Beyond Imagination
Proprietary Entertainment System
OUR SUPER-CHARGED TEAM
Superpower = Branding Magic
(aka Wonder Woman) An intelligence officer in her own right, Gwenne’s superpower is in her fast tracking solutions by exercising her collective knowledge and tapping into her intuitive power. Her ability to identify opportunities for expansion in unconventional target markets provides additional income funnels with long-term growth potential.
Superpower = Web Development(aka Dr. Fate) John tames the Internet with his HTML, CSS and WordPress superpowers. He is the firewall of the RPSbranding fortress and the gatekeeper of encoding and decoding (depending upon the needs of our clients).
Superpower = Coordinating Projects(aka She-Hulk) A powerful strong moral center and a determination to do what’s right, Sami’s also a unique combination of intelligence and strength. Her ability to remain calm and focused means she can be trusted to keep our team on task and on time. Sami also knows which superpower to tap into to fulfill our clients’ needs.